Most every State in our nation allows lotteries of some sort within State lines, all of which, have certain and specific rules of the various games, the selling of tickets, where the lottery is sold and allowed , and where it is not allowed, along with whether the lottery is permitted online. Whether lotteries are a good idea for States in the first place is highly debatable, as the appeal of "instant money" in return for providing no labor to earn such, is morally suspect. However, the real crux of lottery issues is essentially that the State promotes and advertises playing the lottery as if the game is fair, reasonable, and fun, in which, in all aspects, it isn't. For instance, there isn't a casino in America, that has the hold percentages that lottery operators have a monopoly on, in which it is estimated by researchers depending upon the State and the game, that the lottery operators, that is the State, keeps at a minimum 30% of the amount of the monies spent on the lottery, up to perhaps as high as 70%. For instance, as reported by kslottery.com "The Kansas Lottery Act requires that a minimum of 45 percent of total sales be paid back to the players through the prize fund," which would indicate that the hold percentage in the State of Kansas is permitted to be as high as 55%. To equate that in real terms, that would mean participants in the Kansas lottery on average for every $100 bet, would only get $45 back.
While different lottery venues offer different games, the basic backbone of lottery play in all of the States that offer it is the ability for the player to either make quick picks, have the picks automatically generated for them, or scratch off tickets, of which, none of these things have an element of skill involved whatsoever, and all of them are quick. A better way to engage the general public in which lottery tickets are offered in an online format is to offer to the public games in which the rules are straightforward, mathematically calculable by patrons of the game, and that involve a skill level. The best game for such an adventure would be blackjack, which if you're going to offer lottery games in the first place, States should seriously consider offering as an option a game that engages its participants, without having to go to a physical casino, while having an active involvement in the outcome of a given game.
The thing about States is pretty much, once you open up the door to the lottery in your State, you can pretty much open up the door to other things in the same sort of field, of which blackjack would be one of them. The advantage to the State of offering blackjack is the fact that it would attract patrons that need "action" in order to find some sort of fulfillment or adrenaline rush, as well as the fact that because there most definitely is a skill element involved, their decisions while playing such a game would matter.
The nice thing about blackjack, is the State could set the rules, and by manipulating those rules, know for a certainty what their hold percentage would be, to which, in aggregate because players don’t play expert strategy, while also typically gambling at a higher monetary unit than is prudent for their bankroll, as well as by making side bets that are tempting to the consumer, but mathematically a poor investment, would find that their true State hold percentage would be higher in actuality. The State would still make its money, while giving patrons more "bang for their buck", along with that desired adrenaline rush that entices consumers into gambling in the first place.