There are lots of people who desire, at least from time to time, that the other should come to their way of thinking and therefore people use all sorts of stratagems to accomplish this. One of the ways, that seldom works though to persuade the other to our point of view, is basically to harangue them, or to harass them, or to just use methods which follow the line of how stupid that they are for not seeing things the way that they ought to be seen. Not too surprisingly, berating the other, or trying to dictate to the other, is not going to be the most effective way to get someone to change their mind, though coercion can produce the result so desired, but does so at an unethical price.
On the other hand, those who truly desire to persuade the other, recognize that first of all, they need to understand the valid reasoning behind their having that particular point of view, and then further they need to know the best way to disseminate that information, which involves not only knowing their own self but also involves knowing the other. Then, in order for persuasion to best work, such must be done in a friendly and civil manner, of which, that said, there are many a case in which persuasion on a certain subject is not going to immediately produce results, but because the conversation has been initiated, this will produce the necessary seeds of what will eventually end up being a good result.
When people respect one another, and further to the point, like one another, there is typically going to be an openness that permits ideas to be engaged one to the other, so that, for all those who feel that a particular person is misguided about something of import, there will thus be the opportunity to disengage the other from that point of view, when properly presented. It has to be remembered though that those who have opinions or preferences of long-standing, that to expect someone like that to simply drop their previous thinking to somehow embrace a new type of thinking upon that subject, is always going to be the exception, and never the rule, for many a person is not capable of changing their ingrained habits of thought in a blink of an eye. Rather, to effect change, and therefore to be persuasive, is going to be, an exercise in patience, respect, consistency, and persistence, so as to break down their walls of defensiveness, and replace such with openness to a new perspective which is more worthy of them.
Alas, when neither side to a particular point of view is willing to listen to the other but insists upon talking past the other, nothing of merit will be accomplished, for they aren't even really having a conversation. Therefore, in order to persuade the other, the format for that success needs to be friendly and unpressured, though, the nature of the conversation requires that it have some intended purpose behind it, and those that would persuade, need to do their good part in conveying what it is that they wish to impart, in a manner that it best reaches its intended destination, and is thus received in good humor by the other.