All major sports have rules, of which, the primary purpose of those rules is to see that those that do not adhere to them, are correctly penalized for having done such, whether advertently or inadvertently. Not too surprisingly, when it comes to rules, there are always going to be players and coaches that desire to work the angles of those rules, so as to "game" them in a manner in which the team so committing the fouls, are actually doing so in a manner in which they will, in one way or another, gain a perceived advantage over their opponent. For instance, with time running out in a basketball game, the team that is currently losing, may deliberately foul one of the other team's players in the hopes that by fouling a specific player, that they will come out ahead, by that player, for instance, not being able to make their free throws, and also by the stoppage of the game clock.
In order to correct a scenario in which some teams enact a strategy intended to unfairly benefit them in a basketball game, by essentially utilizing rules that are meant to make the game fairer, and thereby circumventing such, the NBA should enact within their rule book, a concept that is used in soccer, which is the "advantage rule." The advantage rule is one in which the team that presently has the soccer ball, though fouled by the opposing team, does not necessitate in always having the game stopped at that point, but is given the "advantage" of the play continuing, if in the referee's viewpoint, it is perceived that the flow of play being terminated right then and there would be detrimental to the team so having been fouled, and thereby by the calling of that foul commence to actually cause more harm than good. The same sort of concept could be utilized in basketball games, so that obvious fouls meant to stop the game and to foul a specific player, could simply be ignored by the referee, when the team so being fouled, is better off in retaining the ball, which typically would have been passed on to another player, who possibly would then be in the position of making an easy basket.
Additionally, part of the strategy of fouling players, is for the opposing team to foul a player that is not particularly good at shooting free throws, of which, whether this is done as per a deliberate strategy or not, need not be taken into consideration of, if when a player is fouled, the team so fouled, is given the option to either shoot free throws or to take the ball out of bounds in the opposing teams' end of the court. After all, fouling players should not be seen as a way to work around the intent of a given rule, but should be seen as being inimical to the integrity of the way the game should be fairly played, which is that basketball is not meant to be a free throw shooting contest, and if it so comes down to that, at least give the team so being fouled, the option to shoot free throws or to take the ball out of bounds, per their volition. Were these changes to be implemented, the integrity of NBA games would be far better than what it so presently represents.